A/B testing landing page variants

A campaign creator can run multiple versions of the landing page side-by-side and let the data pick the winner.

How variants are configured

From the pool dashboard the creator can add variants, each with its own:

• Title
• Subtitle
• Description

The promotional grid of slots is the same across variants. Only the hero copy differs.

How traffic is split

Incoming traffic is distributed roughly evenly across active variants. Each visitor sees one variant and continues to see the same variant on subsequent visits (so they are not confused by changing copy).

What the creator sees

Per-variant metrics: visitor count, CTR on slot cards, share rate, downstream joins / orders. The dashboard ranks variants from best to worst on a chosen metric.

Picking a winner

The creator can deactivate underperforming variants at any time, concentrating traffic on the winner. This usually happens 24-72 hours into a campaign once enough visitors have seen each variant.

A note on integrity

Variant titles cannot make promises the campaign cannot keep. Misleading variants are removed during review.