Help Centre · Promotion Pool Guide

Supported promotion channels

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Promotion Pool is channel-agnostic. The creator can deploy budget on:

Paid digital

  • Facebook ads
  • Instagram ads
  • TikTok ads
  • Google ads (search, display, YouTube)
  • LinkedIn ads
  • X (Twitter) ads
  • Bing ads

Influencer

  • Sponsored posts
  • Reels and short videos
  • Story takeovers
  • Live shopping events
  • Newsletter sponsorships

Offline

  • Billboards
  • Radio spots
  • TV slots
  • Flyers and posters
  • Campus activations
  • Event sponsorships

Custom

If the creator runs an unusual channel they describe it in their own words during pool setup. Participants see this before deciding to buy a slot.

How channels affect slot value

More expensive channels usually mean a higher total ad spend and therefore a higher per-slot price. A pool funding a national TV campaign costs more per slot than a pool funding Instagram ads. Participants should weigh expected reach against slot cost before joining.

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