What is a promotion pool?
A promotion pool is a shared marketing campaign that multiple businesses join. The campaign's cost and reach are split across participants, so each gets meaningful exposure without carrying the whole budget.
Why pooled advertising works
Reach has steep minimums and fixed production costs. Pooling spreads those fixed costs across many businesses, so the cost per participant drops while the combined campaign is large enough to matter.
How it works on Cheaply
A creator sets up a pool with a number of promotional slots and a cost per slot. Businesses apply for slots; the creator approves them. Pricing is built into the slot cost, so participants know what they pay up front.
A real example
Ten neighbourhood brands join one promotion pool. A campaign none of them could fund alone becomes affordable when its cost is split ten ways, and each brand still appears in front of the shared audience.
Frequently asked questions
Who runs a promotion pool?
A creator sets it up and approves each participant. Slots and pricing are defined when the pool is created.
Is this the same as a group deal?
No. A group deal sells a product or service by volume. A promotion pool shares the cost of advertising across businesses.
Ready to start?
Create a deal, join one near its best price, or explore how Cheaply works.