What is a Promotion Pool?
HLP-TP459MJ
A Promotion Pool is a campaign-style deal that lets multiple sellers, businesses, creators, or service providers combine their marketing budgets into a single funded campaign.
Instead of each seller running tiny separate ads, they each buy a slot in a pool. The pool's creator uses the combined budget to run promotion across channels (paid ads, influencer, offline) and drive traffic to a campaign landing page where every participant's slot is shown.
It is a deal in the Cheaply sense - everything on Cheaply is a deal - but a special one with different mechanics from a normal product deal.
Why use it
- Bigger budgets, bigger reach. A pool with 30 participants funds the kind of campaign no single seller could afford alone.
- Shared work. One creator handles the ad operations. Participants just supply their best deal or landing target.
- Transparent pricing. Every cost - ad spend, creator fee, platform fee, slot price - is visible to participants before they pay.
- Curated traffic. Visitors land on a page built only of paid slots. No marketplace distractions, no homepage chrome.
Who is involved
There are two sides:
- Campaign creator: the marketer or campaign organiser. They define the budget, the channel mix, the slot count, and the landing copy.
- Participants: sellers, brands, service providers, or storefront owners who buy slots and supply what each slot points to.